A grateful Buckingham Palace has handed over to the Duchess of Cambridge a hefty sum of £300,000 to donate to the charity of Princes William and Harry. The reason, well, it’s a thank-you gesture from the Royals for lending her wedding dress to them for display before the public, which went on to be a super hit.
It’s well known that it is largely due to Duchess Kate’s magnetic appeal (the ‘Kate effect’) that the Royal charitable foundation’s fortunes received a big boost, almost ten fold. Aware of this fact, Princes William and Harry took a significant step last week of changing the name of their joint foundation to include Catherine’s title, thus recognizing her contribution to the foundation.
Any further proof of Duchess Kate’s mass appeal can be gauged by the fact that a big cheque is already in transit to the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry, reports The Daily Telegraph.
A sum of £300,000 out of the Royal Collection of the Palace have been given to the charity as a thank-you to Duchess Kate for graciously permitting her priceless wedding dress to be show-cased as center piece at the summer opening of Buckingham Palace to the general public in 2011.
Catherine’s famous bridal gown, designed by Sarah Burton, proved to be such a massive hit that it increased the number of visitors to the Queen’s London residence by 191,000. Official reports suggest that more than £10 million was spent on admission tickets. This is an increase of almost £3.5 million from 2011.
Sales of royal memorabilia at the palace’s shops were £3.87 million, a rise of nearly £1.7 million. Jonathan Marsden, the Director of the Royal Collection informed: “Unprecedented numbers came to see the Duchess’s wedding dress.”
Merchandises pertaining to the royal wedding and Diamond Jubilee accounted for 75% of online sales by the palace’s shops. Official statistics also show the Princes’ charity raising a remarkable £4.8 million in 2011, compared with just £629,000 in 2010, before the announcement of Prince William and Kate Middleton’s engagement.